May 21, 2010

Attraction Marketing Strategies Get Endless Leads Online

By Kurt Henninger

One of the more talked about subjects in internet network marketing has been that of attraction marketing. Everywhere you turn online, you see many "experts" out there proclaiming attraction marketing is where it's at, and that you need to learn from them, but what is it really all about?

At a very basic level, attraction marketing changes the usual old school paradigm of building a successful MLM business through your warm market and things like cold calling and buying leads.

Interestingly enough, this method of marketing yourself and your business is not not at all, but even outdates that of the entire network marketing industry. Just in the last few years has this mode of marketing become prevalent for others to use in this industry.

It is rather amusing to see this spawn a hordes of self-proclaimed experts at this particular brand of marketing, even if they have very little experience at it.

One basic definition of it that really the whole concept is based upon the law of attraction and centers around the level of value you are offering prospects to directly help solve their problems, the better the value given, the more attraction that is generated.

This begs the question, how can you get attractive?

Again, starting at the beginning, think about how you can best serve your market and think about what problems they are facing and solutions they are hunting for.

The trick here to is put yourself in a position as a solutions provider and full those needs that your market has. Once you are perceived as a solutions provider, the entire business process becomes much easier.

One of the very first things you need to to is to really think about these questions, who are your customers and what do they really want?

A couple questions to help you identify this are as follows: What do your customers secretly desire? What are your potential customers biggest fears, pains and frustrations? What keeps your customers awake at night?

Once you jot down notes about this on a piece of paper and get to the core of what your prospects really want, go out and find how to serve them as best as you can.

In particular if you are trying to recruit business partners, there are three fundamental things they need and want: more leads, more money, a bigger downline.

Think of how you can offer solutions to those problems, and you will instantly become more successful in the eyes of your prospects, and are on your way to building your business.

Again, you bring attraction marketing into play because you are offering your clients something valuable in their eyes and it will completely change the way that ones internet network marketing prospects look at them.

Instead of being an annoying pest, they will be naturally attracted to you because of what you can offer them, either in terms of power, solutions or what have you, and you'll never have to hunt down leads ever again.

To learn more about applying attraction marketing in your business, read below and click on the link for more information.

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