The idea of marketing has been the same for a long time. Billboard advertising consisted of the local hotel doing an ad that basically said "Tired? Sleep exit 201". If you were tired, you'd consider stopping, or wish you could stop. If you live in the area, it's a major interruption to your drive.
What about TV. Did you really see the last 3 commercials? Pest Control, insurance and a car company were the last 3 I remember. Each of them were an interruption to your entertainment. That's why the DVR is so popular.
Do you get a say in this matter? No. Ads are everwhere and you didn't ask for them, they are just there. The grocery store, the mall, on the road, on this computer, on your favorite coffee, and it never stops. They interrupt your focus. Even the little car dealership stick on the car in front of you.
Pay close attention to the TV shows and Movies you watch. Product placement is huge as well. Instead of your favorite cereal advertising as a 30 second commercial, they simply had the product put in the movie.. The main character sits down for breakfast and fills his bowl with their cereal. Takes about 30 seconds and you've been interrupted again.
So, what is attraction marketing? It's basically being where people are looking for you. Like being online. If I go looking for a company to mow my law and search "Nashville lawn company" I'll attract what I'm looking for. It comes from the fact that people don't like to be sold, but they love to buy. You don't want people pushing products you don't want on you, do you?
As a marketer you increase the chances of making a sale by simply being where people are looking for what you sell. Ever notice that furniture stores and car lots are all in one area? They do this to make it simply for you and because they'll get more traffic when they are all together. When you go looking for that cute little convertable - the guy next store can attract you to his store with the Red one in front of the store.
Attraction marketing is also about sharing information. That doctor is talking with potential patients on each show. She's sharing her knowledge (each case is different) and her listeners begin to trust her and will consider her for their needs. She's attracting people who have heath needs and desire health information.
I hear you asking, "Do I stop my current marketing?" No, attraction marketing is an additional marketing method that you'll want to add to what is currently working for you. If you have marketing that isn't working for you, cut it.
What about TV. Did you really see the last 3 commercials? Pest Control, insurance and a car company were the last 3 I remember. Each of them were an interruption to your entertainment. That's why the DVR is so popular.
Do you get a say in this matter? No. Ads are everwhere and you didn't ask for them, they are just there. The grocery store, the mall, on the road, on this computer, on your favorite coffee, and it never stops. They interrupt your focus. Even the little car dealership stick on the car in front of you.
Pay close attention to the TV shows and Movies you watch. Product placement is huge as well. Instead of your favorite cereal advertising as a 30 second commercial, they simply had the product put in the movie.. The main character sits down for breakfast and fills his bowl with their cereal. Takes about 30 seconds and you've been interrupted again.
So, what is attraction marketing? It's basically being where people are looking for you. Like being online. If I go looking for a company to mow my law and search "Nashville lawn company" I'll attract what I'm looking for. It comes from the fact that people don't like to be sold, but they love to buy. You don't want people pushing products you don't want on you, do you?
As a marketer you increase the chances of making a sale by simply being where people are looking for what you sell. Ever notice that furniture stores and car lots are all in one area? They do this to make it simply for you and because they'll get more traffic when they are all together. When you go looking for that cute little convertable - the guy next store can attract you to his store with the Red one in front of the store.
Attraction marketing is also about sharing information. That doctor is talking with potential patients on each show. She's sharing her knowledge (each case is different) and her listeners begin to trust her and will consider her for their needs. She's attracting people who have heath needs and desire health information.
I hear you asking, "Do I stop my current marketing?" No, attraction marketing is an additional marketing method that you'll want to add to what is currently working for you. If you have marketing that isn't working for you, cut it.
About the Author:
Jay NaPier is an network marketing consultant and an Independent Representative with Team Beachbody NaPier resides in White House, Tn
Posts
No comments:
Post a Comment